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Are financial marketers really ready for GDPR?

By Stefan Finsinger
from Quality Financial Media
04 November 2017
It took 20 years to update the data protection regulations in the European Union. And it may have been overdue to do so. However, this also means that some marketers need to rethink their strategies.

The current CRM based retention campaigns could be affected by the new regulations, which come into power on the 25 May 2018. And due to the sensitive nature of the financial sector, the regulators may check about breaches in this area first.

Marketers are going to have to scrutinise their third party marketing providers if they comply with the GDPR. Similar to the Youtube scandals, the press will look out for breaches and will highlight them.

Although over 90% of CMOs in financial institutions think that they are ready, research by Relay42 shows that only 2% have the full capabilities provided by their organisation to follow through completely.

If you would like to learn more about the new regulations and how it may affect your marketing strategy, please contact Quality Financial Media.