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Can advertising be the answer for a stronger GDP?

By Stefan Finsinger
from Quality Financial Media
04 November 2017
The fact that advertising works is widely known. If it wasn't the case, most of us would be without work. Deloitte now confirms the impact even on the GDP of the European Union.

For every Euro or Pound spent on advertising, a seven-fold return is achieved in terms of GDP. This means that the €92 billion spent on advertising in 2014 in the EU would have contributed €643 billion to GDP.

This impact is not only seen for jobs directly employed in this sector, like media or advertising agencies. It also impacts the companies who successfully do advertising or are indirectly associated, like the hospitality industry.

Now, this may not be enough to convince your CFO to increase your marketing budget, but it could be a dinner party conversation starter.

If you would like to learn more, search for the "The Value of Advertising report" or follow this link: https://goo.gl/CbVp8P