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Overseas Press & Media Association Conference - Evolving with Mobile Media

By Chris Maundrell
from Newsweek Media Group
03 November 2017
Is mobile redefining the purpose of media?

Mobile is no longer only a device, it has become a lifestyle.

Now that anyone can be considered an influencer, a brand advocate, a media vector, brands have increasing difficulty in connecting and engaging purposefully with their audiences. Consumers are savvier, always on-the-go, looking for more agile solutions to meet their needs and match their values. And of course they want to maintain their privacy. Technology has allowed companies to provide more targeted news, offers, and products by placing the consumer at the centre of the business but sometimes breaching the trust put in them. And with GDPR coming into effect in 2018 new challenges arise.
Come and join the conversation at the next OPMA conference to hear from industry experts on the relevance of mobile in an advertising strategy.

Confirmed speakers are:
- Jon Hook, VP of Brand & Agency at AdColony and Board Member of the Mobile Marketing Association
- Peter O’Mara-Kane, International VP – Sales at LoopMe
- Ben Phillips, Global Head of Mobile at MediaCom
- Jamie Labate, Sales Director EMEA at Quartz.com
- Céline Saturnino, Chief Commercial Officer at Total Media
- Nic Cuminski - UK Mobile Lead (Agencies) at Google
- Hugo Drayton, CEO at Inskin Media
- Emma Crowe, Chief of client strategy at Somo
- Neil Bruce, Head of Mobile, UK at Mindshare

Tickets and more details here: https://lnkd.in/gBi3fgs