← Back

Finally, reach the LinkedIn users outside of the platform

By Stefan Finsinger
from Quality Financial Media
23 September 2017
Finally, LinkedIn has started an audience network similar to Facebook. It allows to use the exact targeting of LinkedIn but runs your content in the wider www.

LinkedIn campaigns tend to perform below expectations and advertisers normally feel underwhelmed. However, reaching this exact B2B audience on other pages may improve your performance.

Users tend to be on LinkedIn to connect with peers or find jobs. Hardly anyone, except marketers, go there to find unique content or company information.

Reaching the same user in another environment will target them in the right mindset to follow up with your brand.

To find out more about how social media can help your company, get in touch with Quality Financial Media.