← Back

Small marketing budgets need to work cleverer

By Stefan Finsinger
from Quality Financial Media
23 September 2017
When confronted with a small marketing budget, every penny must count. Although the main KPI is mainly lead generation, not enough marketers explore the area of lead generation companies.

You only pay if you receive a legitimate lead of an interested person. Alternatively, you can go one step further and only pay if someone converted to become a customer.

Especially in B2B marketing, there are a lot of companies out there. This makes it difficult to judge the quality of the providers, as some are not delivering qualitative outcomes. This led to a questionable reputation for some time.

However, if you have done your homework, it can be a very lucrative way to increase your customer base and feed your sales department with some easy to follow up contacts. Afterall, warm leads normally tend to convert better

If you would like to learn more, please contact Quality Financial Media.