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How to sharpen your advertising campaign?

By Stefan Finsinger
from Quality Financial Media
23 September 2017
Third-party data should be a must for any financial marketer to avoid expensive wastage of advertising.

This can range from targeting users who have investment products, two or more debit cards, are due to renew a car insurance or buy certain products with their master card.

Furthermore, it's even possible to target mobile phones which have certain apps installed. For example, only users who have the Blackrock app on their phone will see your advertising.

But this isn't limited to online advertising anymore. Certain TV channels can select specific households based on relevant data sets. This allows an impactful TV campaign with a limited budget.

More and more companies are happy to arrange a data agreement and it's worth reaching out to relevant players to get a deal.

If you want to learn more, please do feel free to get in touch with Quality Financial Media.