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Data Analytic Maturity Low at Most Financial Institutions

By Stefan Finsinger
from Quality Financial Media
21 May 2017
As part of the 2017 Financial Marketing Trends survey, we sought to determine where financial institutions were in their big data and advanced analytics maturity. As might have been expected, the use of data is strongest when we look at traditional applications, such as budget allocation, understanding needs and basic segmentation. In each of these categories, 50%+ of organizations either excelled at using data (22%-25%) or were experimenting with the tools (27%-32%).

Read more at https://thefinancialbrand.com/65227/banking-marketing-big-data-analytics-maturity/