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Has the sci-fi future of OOH finally arrived?

By Stefan Finsinger
from Quality Financial Media
01 April 2017
We could be on the verge of seeing giant digital ads in our cities, similar to those featured in the seminal 1982 sci-fi film Blade Runner. A new technology will show a 200m high digital advert for only fraction of a second.

These are very early days for Lightvert, but Mr Siden believes outdoor advertising generally is overdue a leap forward in innovation.

Other providers offer already real time adjustment to the environment, like the mood of the person looking at the panel or the car type which they drive.

AR and proximity targeting are other attempts to innovate the outdoor advertising market.

Read more at http://www.bbc.co.uk/news/business-39269437