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61% of women also feel misrepresented by financial services advertising

By Stefan Finsinger
from Quality Financial Media
08 March 2017
Just in time for the International Women's Day, a new research about women's perception of advertising has been launched. The survey from Engine’s Partners Andrews Aldridge shows, that 61% of women feel misinterpreted by financial service companies. Although this sounds a lot, the fashion industry doesn't seem to connect with them either (64%).

86% of the respondents think that marketers depict a stereotypical image of the modern woman. Another 58% think that families depicted by brands are old-fashioned.

Read more at http://www.moreaboutadvertising.com/2017/03/women-dont-like-advertising-says-new-international-womens-day-survey-from-engine/