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Columbia Threadneedle Investments Launches New Global Advertising Campaign

By Stefan Finsinger
from Quality Financial Media
08 March 2017
Columbia Threadneedle Investments today launched a new global advertising campaign created to highlight the benefits of its consistent and collaborative approach to investing. The campaign features print and digital ads that will run across North America, Europe and Asia-Pacific and promote its belief in consistency to drive investment success.

“These ads position Columbia Threadneedle as a champion of consistency and a source of dependable investment solutions,” said Rupert Pybus, global head of brand and marketing. “We want investors to know our story and understand how they can benefit from our repeatable processes.”

The campaign uses aspirational imagery that shows consistency in nature, combined with messaging that reinforces Columbia Threadneedle’s ability to deliver consistent, dependable solutions for its clients. A second phase of the campaign will focus on the regional investment solutions in key markets that best demonstrate their consistent approach.

“Through this campaign we are demonstrating to clients that our focus is on the best outcomes for them,” said Leslie Walstrom, head of U.S. Marketing. “The client is at the center of all that we do and this is captured in our brand promise: Your success. Our priority.”

Beginning March 6, print and digital advertising will appear in Barron’s, Financial Times and The Wall Street Journal. The ads were created with McCann Detroit.