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The Times UK investigates Facebook videos

By Stefan Finsinger
from Quality Financial Media
01 March 2017
The Times in the UK is struggling with a two-edged sword. On the one hand, the publisher would like to promote their online subscriptions to a wider audience with social videos. On the other side, they see that this could mean to take away readers from the site.

The Times hired two freelance video editors to create Facebook videos in the style and framework of the publisher. The guidelines intentionally ignoring the FB algorithms, because authenticity comes first. The videos are shorter than their normal created onsite videos, which have normally a length of 2-6 minutes.

So far, the videos have generated over 2 million views on Facebook in January alone. Based on other brands, this is a slow start. However, at the moment the core objective is to increase the Facebook followers.

Read more at http://digiday.com/media/times-london-leans-facebook-video-drive-subscriptions/