← Back

Analysing your audience is more important than prospecting

By Stefan Finsinger
from Quality Financial Media
01 March 2017
Nowadays, there is no need for financial advertisers to blind prospect anymore. Enough data providers are available, to analyse the audience in detail before a single impression has been served.

By mapping the IPs, you can reach your audience across all devices and get a good understanding of your reach in the target market. It is important to link up digital TV, direct mail, social media and other digital platforms to get the in-depth understanding of your audience. Some providers, like Semcasting, even include offline media in this capability.

In a world of ad fraud and wasted inventory, targeting has to be on the forefront of every financial advertiser. With stiff KPIs to follow, every penny has to be spent wisely. And even if it's more expensive in the short term, it will pay off in the long run.

Read more at http://www.bizreport.com/2017/02/expert-data-key-for-financial-campaigns.html