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Online businesses now the biggest spenders on TV

By Stefan Finsinger
from Quality Financial Media
26 February 2017
TV ad revenue in the UK totaled £5.27 billion in 2016, up 0.2% on 2015, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters. This represents the seventh consecutive year that TV advertising revenue has grown in the UK, albeit dampened by the business uncertainty caused by the vote to leave the EU.

The figure represents all the money invested by advertisers in commercial TV across all formats and on every screen: linear spot and sponsorship, Broadcaster VOD, and product placement.

Amongst the biggest spenders are platforms like Google, Amazon and Microsoft - platforms which want to sell their advertising inventory to advertisers. However, seeing this trend, offline media is still a very powerful medium which works.

• Online businesses invested £639 million in TV during 2016, an 8% increase year on year
• There were 837 new or returning advertisers on TV in 2016

Read more at https://www.thinkbox.tv/News-and-opinion/Newsroom/5-27-billion-pounds-invested-in-TV-advertising-in-2016