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Do you know what people say about your company?

By Stefan Finsinger
from Quality Financial Media
18 February 2017
Even if your compliance department doesn't allow you to share posts on social media, your clients are still talking about you. And if you are actively promoting your company on Twitter or Facebook, it's even more important to determine the state of your social media strategy by analysing social media sentiment.

Imagine you had 10,000 tweets about your brand last week. This may be good publicity but can turn sour if they were complaints. Real-time analyses is important to react quickly and efficiently about any negative sentiment in the market.

There are free tools available like Socialmention.com and Twitter Advanced Search. And there are of course more sophisticated ones like Hootsuite which gives you more insights.

Read more at https://blog.hootsuite.com/social-media-sentiment-analysis-tools/?xing_share=news